Indulge your sweet tooth at the Magnum Pleasure Store

Chocolate and ice cream haven provides personalised Magnum ice creams to visitors on London’s fashionable South Molton Street

From now until the 16th of September, ice cream lovers can indulge in their favourite sweet treat, while making bespoke ice cream creations at the stylish Magnum Pleasure Store in South Molton Street, London, 

Back by popular demand and open exclusively for the summer, for the first time ever visitors will be treated to freshly double-dipped, personalised Magnums with two layers of deliciously decadent chocolate, a luxurious layer of sauce and a selection of tempting toppings.

Whether choosing a double or single dipped Magnum, customers will then be able to choose their own selection of tempting toppings to sprinkle over the setting chocolate. From black lava sea salt to rose petals, there are thousands of flavour combinations to choose from!

During my visit, I got stuck in making two delicious ice cream creations:

Creation 1: Vanilla base, honeycomb, chocolate crispies, peanuts and sea salt, drizzled with milk chocolate and topped with a a classic 'M' coin decoration

Creation 2: Vanilla base, rose petals, pistachios, drizzled with milk chocolate and topped with a a classic 'M' coin decoration

The process was a breeze and it sure beats a boring ice cream cone any day! So, what are you waiting for? Head to the store come rain or shine and enjoy a taste of summer  - even if the sun isn't playing ball. 

Ice cream priced from £4.50.

Magnum Pleasure Store
56 South Molton Street
London
W1K 5SG

A.A. Miln