Flights to San Francisco will begin on 9 June while those to Los Angeles will commence on 15 June, available to book from London Gatwick and Bristol, WOW air’s latest UK departure point. The flights, via Reykjavik (KEF), will take place four times a week to Los Angeles with five weekly flights to San Francisco, all year round.
Skúli Mogensen, founder and CEO of WOW air, said: “The addition of Los Angeles and San Francisco to our rapidly expanding network is a game changer for WOW air as we cement ourselves as the industry leader in the ultra-low-cost long haul category. We always aim to be the cheapest flight provider on the routes we fly to and with the £139 fare between the UK and California we have accomplished this once again.
“Our low fares and service with a smile have been integral to our success and we expect that these new routes, at this price, will continue to excite guests from the UK and leave them asking where WOW air will fly next.”
WOW air’s expansion to California follows the successful launch of transatlantic services from the UK to Boston and Washington DC in early 2015 and the announcement that the airline would begin flying to Montreal and Toronto in May 2016 - all via Iceland and with fares as low as £99. The existing US services now operate year round and maintain consistent carrier loads of 90% plus, with departures from Bristol commencing in May 2016. WOW air’s entry to the market has already brought prices down industry-wide by 30% between Boston and Iceland and by 14% on flights between Boston and the UK.
Launched in November 2011, WOW air will, by June, connect 27 destinations across Europe and North America with the Icelandic capital. WOW air’s annual passenger capacity will more than double in 2016 to over 1.8 million, up from approximately 840,000 in 2015.
WOW air’s A330-300 aircraft will host a single-class configuration with a capacity of 340 passengers. Seat pitch will vary from 30 inches as standard to 34 inches at an additional charge. Flights between the UK and Iceland will continue to utilise WOW air’s young fleet of A320 aircraft.