Ted Baker’s recent foray into the male grooming arena has proved to be a hit!
With nine Ted's Grooming Room locations scattered around London’s West-End and The City, it's the perfect destination for sharp haircuts, smooth hot towel shaves and other male grooming treatments.
Aiming to provide a 'safe haven for men in need of restoration', it avoids feeling overly gimmicky by providing great service in a cool, unfussy environment.
This range of concept salons was inspired by Ted Baker's personal quest for the perfect traditional Turkish shave during a visit to Istanbul.
Dating back to the time of the ‘Efes’ and the Ottoman Empire, the art of Turkish barbering is a skill handed down from generation to generation and a master barber only passes on his title to his apprentice after many years of training.
Now Londoners can get the perfect Turkish shave - without a trip to Istanbul, thanks to this invigorating and signature experience, which offers the ultimate Turkish experience.
Ted's Grooming Room
82 Mortimer Street
Here you'll find lifestyle inspiration, which has been tailored for the discerning gentleman.