Butlin’s developed the book in collaboration with The History of Advertising Trust (HAT), the largest archive of British advertising and marketing communications in the world, and acclaimed seaside historian Katherine Ferry, who was granted unique access to the archives to tell the incredible inside story of Butlin's and the British seaside.
Butlin's has long been renowned for it wealth of activities under one roof - perfect for the unpredictable British weather - and visitors could take advantage of all activities on offer - at no additional charge. From an amusement park to fitness classes, dancing, waterskiing, and much more, there really was something for everyone to enjoy. In addition to these activities, Butlin's also offered performances from top singers and musicians, with many stars cutting their teeth at Butlin's such as Paul McCartney, Cliff Richard, Ringo Starr, and Annie Lennox, to name a few.
Today, Butlin's continues to delight its guests with a variety of activities to keep the whole family entertained. If you're a history lover, a seaside lover or simply a fan of Butlin's resorts, then this is a must-read book.
The Nation's Host: Butlin's and the Story of the British Seaside is available from Butlin's store for £20.